The Celebrity Chef Tour is a fictional culinary show that showcase top local chefs from throughout the country preparing their favourite dishes utilising fresh local ingredients.
Using and capturing fire indicates passion and the thrill of working as a chef, on the other hand, the five stars metaphorically reflect the calibre of the participants.
I have found that the more I incorporate the Golden Ratio in my design, the more pleasing the outcome. Similar to using a grid in layout design, using the Golden Ratio provides a framework for most of my design decisions.
On the primary lockup, the center of the logotype should align to the center of the pan’s body and its flames for a good visual balance
On the horizontal lockup the spacing between the fire from the logomark and the Logotype is the width of the letter “C”
Rockwell is a slab serif typeface it looks like serifs, but has specific slab sections in them. They’re associated most frequently with confidence, solidity, and a sense of bold attitude all these attributes are also associated with the culinary industry.
Orange signifies vibrant energy and is the colour of optimism. A mix of both red and yellow, taking on the energetic traits of red and the happiness of yellow. Orange can signify enthusiasm, rejuvenation and vitality.
Blue represents calm, clarity, logic, serenity, reflection. Blue also represents honesty & integrity
Logo variations depend on color of background or limitations of any kind. Where possible the logo should be in full color and other three versions in appropriate circumstances.
Form Merchandising I went with a minimalistic version of the horizontal lockup approach this version gave me more freedom for a bolder composition taking into account the different 3d scenarios where the logo will be printed so it doesn’t become warped on the curved surface. whereas for stationary, I decided to go with the primary lockup approach since we are using a larger and flatter surface.